TGC is a biannual fashion festival of unparalleled scale held since August 2005 under the theme of “bringing Japan’s ‘real clothes’ to the world.”
TGC not only opens its doors to buyers, journalists, and the fashion industry, but to general consumers who are mainly fashion-conscious F1 population – women from 20 to 34 years old. A total of some 30,200 people attended the 11th TGC 2010 A/W festival last September.
This event does not only aim to be a fashion show to introduce clothes ahead of time as pieces of work, but proposes to showcase Japan’s most popular “real clothes” or fashion that can be put to daily use, reflecting the cultural background of Japan, and to do so in such a way that is entertaining. It also offers an opportunity to provide contents related to beauty, music, entertainment, and other elements that reflect the age.
TGC is unique in that it is linked with mobile e-commerce where audiences in the fashion show can purchase clothes donned by models on the runway real time
As such, TGC has become a new type of fashion show – one of the largest in Japan and an unparalleled event in the world – and is attracting attention in Japan and abroad.